LEGO Imagination Zone, Florida

With the creation of a brand new Lego Discovery Centre in Florida, we got the opportunity to help bring their Water Zone to life with an interactive system that allows children of all ages to build, design and feed their own fish.  

Using a touchscreen, users can pick a fish to design and then build it from individual LEGO pieces. Upon completion they can change colours to personalise their fish, before sending their unique creation to a large format projection screen, themed to match the surrounding wall prints. The child’s own LEGO fish comes to life inside a fish tank then makes it way out to the digital ocean to join other guests’ personalised fish. Kids can then approach the huge digital ocean and feed their fish via an innovative projection-screen input system.