Start Thinking Soldier

UK Event of the Year in the IVCA Awards.

Our team worked as a specialist unit for Jack Morton Worldwide on the “Start Thinking Soldier” campaign, helping to develop and deliver these special events all around the UK. On arrival at an event, visitors register and receive RFID wristbands, watch an exciting briefing video, then enter “The Pod”. Once inside, they sign-in to a series of interactive challenges using high-tech equipment to: defuse a bomb, drive a tank, find an enemy base, run with an army field unit, and test a futuristic helmet-based targeting system. Scores are logged to wristbands and transmitted to a leaderboard in the debriefing area.

We worked closely with the Jack Morton team to develop and pitch the concept, then after winning the pitch we designed, produced and delivered the entire digital live experience.