The Great LEGO Race

Working closely with Merlin Magic Making and LEGO we created the VR ride film for The Great LEGO Race. The ride, which will be rolled out to multiple locations worldwide, sees guests take part in an exhilarating LEGO-themed race. We created five custom LEGO vehicles for the rival racers: the Pirate Captain, Wizard, Trendsetter, Surfer Girl and Pharaoh, with each one meticulously constructed from LEGO pieces and meeting LEGO’s strict build-quality standards.

Everything on-screen had to be made from LEGO pieces, to achieve this we also built countless custom items from trees and rocks to stadiums and bridges. Additionally, we also developed in-house tools to produce large-scale objects, such as mountains, and even an entire flowing river, made from thousands of individual pieces. The result is an incredibly detailed and immersive experience for all the family to enjoy.

Watch the promotional video!